About the project
"Our goal: make you sharper" — that's the line greeting shoppers at Black Eagle, and it shaped every decision in this online clothing store design. The Egyptian label sells menswear, womenswear, kidswear and sportswear alongside shoes and accessories, priced in Egyptian pounds with shipping across the country's governorates.
The brief
Black Eagle wanted a store that looks as stylish as its clothes and turns browsing into buying with as few steps as possible. That meant organising a wide range of categories so shoppers find things instantly, putting offers front and centre, and letting customers pick colour and size for every item.
What we delivered
- A large hero banner with a "Shop now" button beside an icon-led category sidebar covering men, women, kids, sportswear, shoes, accessories and offers.
- A scrolling marquee of brand slogans that adds movement between sections.
- "Latest products" and "Best sellers" grids showing original and sale prices with percentage-off badges.
- Colour swatches under each product and a "Select options" button before adding to cart.
- Cart, wishlist, account login/registration and search in the header.
- A footer with privacy and returns policies, payment-method logos and a floating WhatsApp button.
Design & user experience
Black and lime green form a bold identity that mirrors the eagle logo and grabs attention immediately. Black gives photography a premium feel, while lime is used sparingly — on buttons, discount badges and the marquee — to steer the eye. A mid-page banner reading "quiet taste, clear style" breaks up the product grids with a fashion-magazine rhythm, and the layout adapts cleanly to mobile, where most shopping happens.
The outcome
Black Eagle now has a store with real personality and an easier buying experience: tidy categories, visible deals, clear options on every product and published policies that build trust before checkout.
