About the project
El Baz is a Spanish motor oil brand offering engine oils across a full range of viscosity grades, with plans to grow its distributor network throughout the Middle East. Our motor oil company website design gives the brand an Arabic-first home that feels as robust as the products it sells.
The brief
The audience here is practical: distributors, workshop owners and service centres. They want to know who the brand is, see the product range the way the trade thinks about it — by viscosity grade — and request pricing without hunting for a form. The site needed to do all three, quickly.
What we delivered
- A hero banner set in a working garage, with a headline promising better performance and longer engine life.
- A prominent "Request a price list" button in the header, aimed squarely at trade buyers.
- An About section introducing the brand's Spanish roots and regional ambitions, with a "Learn more" link.
- Product category cards labelled by grade — 20W50, 25W60, HD 50 and more.
- Navigation to products, blog and contact pages, plus a top bar with WhatsApp, Instagram and Facebook links.
Design & user experience
The palette comes straight from the logo: a deep, trustworthy blue with a flash of red from the falcon emblem. Every image is drawn from the world of workshops and engine care, so visitors instantly know they're in the right place. An angled edge beneath the hero adds a sense of speed, and the category cards pair photography with a bold blue strip carrying the logo and grade, making products easy to tell apart on any screen.
The outcome
El Baz now has an Arabic web presence that introduces the brand with confidence, speaks the trade's language and shortens the route to a price enquiry — a solid foundation for its push into Middle Eastern markets.
